Advertising device.



H. I. cus/IGK.

ADVERTISING DEVICE.

vAPPLlc/ITION FILED JULY 9,1913.

19142446@ Patented May25,1915.

www?

narran spaans raarnnr onirica HAB/OLD J'. CUSACK, OF OAK PARK, LLINOIS, ASSIGNOR TO THE THOMAS CUSACK COMANY, A CORPORATION OF NEW' JERSEY.

ADVERTISING DEVICE.

Lidia-aac.

Specification of Letters Patent. Patented Bllaiy 25, 1915,

Application filed July 9, 1913. Serial No. 778,044.

yof Oak Fark, in the county of Cookand State of Illinois, have invented certain new f and useful -lmprovements in Advertising Devices; and l do hereby declare that the following is a full, clear, and exact description thereof, reference being had to the accompanying drawings, and to the lettersof reference marked theieon, which form a part of this`specitication. n

rllhis invention relates to improvements in signs or advertising devices and consists ofy the matters hereinafter described and inoie particularly pointed out in the appended claim. A

rlfhe object of the invention is to provide a sign or other advertising device in which the color scheme of the representation depicted upon the sign is constantly variegated by means' of bands oi sections of colored light which are Vcaused to apparently travel the length-of the sign board in an endless procession, thus attracting attention to the sign board and the representation depicted thereon.

in the drawings,h`igure 1. illustrates a vertical section through a sign board made Fig. 2. is an enlarged detail section through the illuminating device which will be more particularly referred to as l proceed with my specification. Fig. 3. is a diagrammatic view illustrating the arrangement of the' illuminating lamps and the switch Ortlasher mechanism therefor.

Referring now to that embodiment of my invention illustrated in the drawings, indicates a placard or sign board, preferably made of vsheet metal and supported upon the usual upright members 11, which are braced and held erect byV inclined brace bars 1Q. 13 indicates a plurality of'vertically spaced, longitudinally extending\horizontal members to which the sign b oard is attached and which 'rigidly connect the upright members 11-11 together. There is ,located in iront of the sig'nboard and approximately on a.

.level with the upper edge thereof an inverted trough-like reliector'14, containing a plurality of incandescent lamps l5. Said reliector is supported from the sign structure l bv means of angle bars 16' which extend back of the sign board a short distance and are J. Crisncin a s bent downwardly and forwardly and at- Iached to one of the horizontal members 13 on the back of the sign board. rllie reflector ll consists of a sheet metal shell ha\ing a top wall 17, front and rear walls 1S and 19 and end walls ll-le The said front and rear walls are flared outwardly as indicated at 18 and 19, the flared portion 1S)a extending below the portion 18, so as'to throw the light of the lamps l'iipon the signboard.

Q0 indicates a lamp supporting plate located a 'short distance belo i and parallel with the top wall 17. rl`he plate 2O extends the full length of the rellector and is fixed` to the front and rear walls 1S and 19 at its lateral edges ythus forming a water-tight compartment to contain the body portions of electric lamp sockets 21, which areV attached to the plate Q0 in a well known The lamps are arranged in two rows upon the member 20, the lamps of one row being located in staggered relation with the lamps-of the other row. rl`his -manner of placing the lamps is advantageous in that `the rays of the outer row of lamps will not be interfered with or have to penetrate 'the lamps in the inner row.

ln carrying out the scheme of the color illumination, l provide colored bulbs, for

`instance red, white, yellow `and blue and means of brushes 31. I

35,36, 37, 3S indicate Asets offspring tingers secured to an insulating bar Each' inger of each set of said lingers is connected to the other terminal of one of the lamps of one color by means of lwires a, 36, 37a, and 38a. The switch or flasher 30 is provided with spiral shaped contact blades 39u, with which the spring ngers, 3,6, 37 and "38 are adapted to co-act. By reason of the spiral blades, the spring fingers act to close the lcircuits for the several lamps of the same color at the time spaced intervals and result that there appears to travel across the-` face of the sign a pluralityof bands of dif- 'ferent color. The lblades are in advance of one another throughout the. flasher, conse-V quently oneof the fingers of each -set 35, 36,'

37 and 38 are always in contact. For instance, when the third finger of the set 35 is in contact with the blade of the flasher, the third red'light on the board' is then lighted. Just as the blade moves out of contact with the said linger, the fourth linger ofthe set is in Contact with the brush, caus-4 ing the `fourth red lamp to be lighted and when the blade leaves the fourth finger, the

-ir'st finger is ready for engagement with the blades. yThearrangeinent of the asher mechanismis suchthat when the first'r'ed `light goes out the yellow lamp is lighted,

and-so on across the boardA presenting to the eye fof the .observer the appearance ,of an endless' board.v f

The switch memberv 30-andits driving motor are inclo'sed in ahcusing 40, located on the back face of the sign. This housing proprocession of colors across the `tects vthe. switchtmember 30 and its driving motor from the elements of the weather and from tampering by unauthorized persons.

I claim as my invention: .An advertising device comprising an elongated placard, upon -which a representation is depicted, an inverted trough-'like reflector arranged in front of and Hon an approximate level with the upper edge of said placard, a plurality of electric lamps having'bulbs of different colors, arranged in longitudinal rows in said reflectr, the lamps in' one row being staggered relative to the lamps in the i 45. l

adjacent row, each row of lamps having alamps of several colors arranged insuccession, the light rays of all 'of said lamps be-y ing reflected. upon. the representation depicted upon said placard by said reilector,

`a switch device in circuit with said lamps adapted to control theon and off period of sa1d lampsin' succession; to cause bands of j light of dierent'color to appear in successionover the length ofsaid placard. In testimony that I claim theioregoing as my invention `I aiix my signature in the fpresence'of two witnesses, 'this 10thlday of June 1913.

Witnesses:

T. H. ALFREDS, G. R. WILKlNs.

. HAROLD J. GUSACK. 

